Timo Scheider makes successful debut as TV pundit

Timo Scheider had said in advance that he would not mince words or spare his employer BMW. There was one small jibe about his predecessor Norbert Haug (“often very biased in favour of Mercedes”), but Scheider did not drop any bombshells – as we might say in the DTM – at the weekend.

He made an excellent debut as a TV pundit, providing info that only a driver would know. Whilst he was very pleased on Sunday for his big buddy, race winner Glock, you could not really say that there was any hint of bias there. The general feeling was that Scheider did an excellent job and is a great asset to chief commentator Mielke.

The start of the race was watched by 700,000 spectators, which corresponds to a market share of 9.8 percent, putting the DTM above the station average and giving it the highest ratings until the evening feature film came along. By way of comparison, a similar number of fans would tune in to watch Saturday’s races on average in 2017 on German public TV channel, das Erste and it was only the Sunday races that were able to attract around a million viewers.

Mercedes Team Principal Uli Fritz was pleasantly surprised by the ratings at Sat 1: “I was mega surprised but in a positive way, because everyone was worried that the number of viewers would plummet, as Sat 1 isn’t a public service broadcaster, so well done to them! It’s apparent that their initial hard work with trailers, advertising and announcements has paid off. We’re on the right track.”

Source: Motorsport-Magazin.com